Kimberly-Clark · Sustainability film · 1:01
A Decisive Decade
Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with a smaller footprint.
The logo
All work
Kimberly-Clark · Logo design
Fuel to Grow
The logo for Fuel to Grow, the global supply chain transformation Kimberly-Clark kicked off in March 2021: nine directions, one mark, animated.
The big question
What does a cost program look like when people actually want to wear it?
Client
Kimberly-Clark
Format
Logo design
Year
2021
Runtime
0:06
What we did
- Logo design
- Logo animation
The brief
Fuel to Grow is Kimberly-Clark's cost-transformation, productivity and margin program across its global supply chain, manufacturing network and business units. For its kickoff on March 1, 2021, the program needed a mark: a logo or stylized type, with room for an upward arrow.
Our approach
Nine directions in Kimberly-Clark blue, from stacked type to badges to a single forward arrow, all built to work small on a slide and big on a screen.
What we made
The mark that shipped: spaced FUEL TO above a heavy GROW, with a green arrow climbing straight out of the W. Then we animated it, so the logo builds itself piece by piece and lands on the climb.
The payoff
Ready for day one.
One mark for the March 1, 2021 kickoff, animated, and built to work small on a slide and big on a screen.
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What are you making? Who needs to see it?
A few lines is plenty. You will hear back from a person.
Based in Washington, DC, Maryland and Virginia. Crew nationwide.