About

Behind the camera.

A small studio in Washington, DC, Maryland and Virginia, led by filmmakers, with crew nationwide. Films, photography and design since 2012.

The Aha! Concepts crew filming a sprinter on a rooftop track
The crew, on location

Who you work with

Anfon Ha, founder of Aha! Concepts

Directed by

Anfon Ha

Founder and Director · Virginia

Award-winning director, cinematographer and headshot photographer. Since founding Aha! Concepts in 2012, Anfon has made projects for Kimberly-Clark, McCormick, Under Armour and presidential campaigns.

Caz Rubacky, director and partner at Aha! Concepts

Produced by

Caz Rubacky

Director and Partner · Florida

Emmy-winning producer, cinematographer and editor. His credits span features and television, including Captain America: The Winter Soldier, The Sixth and Jamesy Boy.

Eddie Potocko, CTO of Aha! Concepts

Engineered by

Eddie Potocko

Chief Technology Officer · Maryland

An entrepreneur who has built businesses of his own and the technology behind ours. As CTO, Eddie runs the systems that let a small crew work like a big one, from our sites to the tools behind every production.

Preferred partners.

Marcos Rocha, cinematographer

Marcos Rocha

Director of Photography · San Francisco

A cinematographer with over a decade behind the camera for brands like CBS Sports, National Geographic and Dropbox, across documentary, commercial and corporate work.

His San Francisco work

Leon Mitchell, director and producer

Leon Mitchell

Director / Producer · Maryland

A director and producer with more than 50 camera and lighting credits, including Captain America: Brave New World, Jason Bourne, A House of Dynamite and Jackie.

Bryan Daniels, creative strategist and storyteller

Bryan Daniels

Creative Strategist and Storyteller · DC

A thirty-year track record helping major brands rethink their marketing and communications, including the Gates Foundation-funded Discover the Next campaign and the National Institutes of Health's Strategic Plan for Data Science.

Gus Cervantes, director and animator, on set in the snow with a monitor

Gus Cervantes

Director / Animator · Texas

A director, editor and animator with more than 15 years in advertising and broadcast. Graphics producer on Telemundo's Daytime Emmy-winning morning show, with MUSE, AVA and Pollie awards since.

Manny Figueroa, art director and animator

Manny Figueroa

Art Director / Animator · Florida

An art director and animator with more than a decade of entertainment campaigns, broadcast identities and motion-driven brand systems for television, streaming, gaming and digital media.

Jonathan Mount operating a camera rig in a field, a boom operator behind him

Jonathan Mount

Cinematographer / Photographer · Maryland

A director of photography and commercial photographer across documentary, television and brand work, with productions for PBS, HBO, Amazon and Discovery+.

Lorna Basse reflected in a lit makeup mirror

Lorna Basse

Makeup Artist and Stylist · Virginia

Makeup artist to three presidents, Paul McCartney and Ken Burns. She has worked In Performance at the White House for nearly two decades, and is principal makeup artist for the six-time Emmy Award-winning WETA Arts.

Shellée Haynesworth, director and producer

Shellée Haynesworth

Director / Producer · DC

An Emmy and Telly Award-winning director, producer and writer whose documentaries center arts, culture, history and social justice. Films for BET, PBS American Masters, the Smithsonian and USAID, and a 2025 NAACP Image Award nomination for Camille A. Brown: Giant Steps.

Anthony Jacoway, technical creative director

Anthony Jacoway

Technical Creative Director · Virginia

A two-time Emmy winner with more than 15 years in video production and post. He directs, shoots, color grades and edits, with documentaries for the Department of State and animation for AWS.

Johnny Tsang, cinematographer and producer

Johnny Tsang

Cinematographer / Producer · New York

A director of photography and producer with 25 years of commercials, music videos and television. On 7PM in Brooklyn with Carmelo Anthony, he helped spec and build the studio, then produced 30 episodes on set.

Hank Vohrer, director and cinematographer, on set behind a cinema camera

Hank Vohrer

Director / Cinematographer · Maryland

A multi-disciplinary artist who asks what an audience should believe before he picks up a camera. He directs, shoots, photographs and designs, from brand campaigns to documentaries.

Matt Blackerby, location sound mixer

Matt Blackerby

Location Sound Mixer · Virginia

A location sound mixer and recordist whose credits run from commercials and independent films to features and network television. He also records foley and effects and delivers post-production audio.

Small crew. Big ideas.

You work with the people making your film.

No account layers, no hand-offs. From the first call to the final mix, you work directly with Anfon and Caz and a small crew of filmmakers, producers and designers.

We started as a small design agency and grew into a creative studio, making films and photography for local businesses and Fortune 500 companies alike.

On set

On set at the White House
On set at the White House
Kickstarter launch video
Kickstarter launch video
Executive headshots, on location
Executive headshots, on location
Between setups
Between setups
Three gold and one silver MUSE Creative Awards statuettes
3 Golds and a Silver, MUSE Creative Awards 2026
2012Founded, as a small design agency
Fortune 500And local businesses alike
2× EmmyOn the team
NationwideBased in DC, Maryland and Virginia, with crew across the US

What are you making? Who needs to see it?

What do you need? Pick any

We reply within two business days.

A few lines is plenty. You will hear back from a person.

[email protected]

Based in Washington, DC, Maryland and Virginia. Crew nationwide.

See the work